Fashion Sales in the U.S. Climb More Than 7% in July

Fashion regains momentum in the United States. In the seventh month of the year, fashion retail sales in the North American powerhouse have recorded their highest growth so far this year, according to data published by the U.S. Bureau of Commerce. Specifically, fashion retail sales stood at $26,382 million at the end of July.

The figure represents an absolute change of almost $2 billion more than in the same month of 2024, or 7.3% higher. This is the largest year-on-year increase in fashion retailing so far this year, well ahead of the 2.4% rise at the end of June.

The rise, therefore, has also been noted in month-on-month terms. From June, when the sector’s turnover stood at $24,987 million, to July of this year, fashion sales have increased by 5.6%. In absolute terms, the increase was $1.4 billion.

Fashion sales in the United States posted their highest annual increase ever

The good performance of the sector throughout the year has led to positive figures for the year as a whole. Specifically, from January to July of this year, fashion sales reached $169 billion, 4.2% more than in the first seven months of 2024.

The upward trend in fashion thus distances itself from the complex macroeconomic panorama linked to U.S. politics. The tariffs imposed by Donald Trump, President of the United States, however, did not come into force until early August, still leaving room for fashion sales to suffer in the country.

Like fashion, consumer goods have also withstood the tariff blow for the time being. Specifically, retail trade as a whole posted sales of $744.2 billion in July, 4.3% more than a year ago. The annual accumulated figure, meanwhile, is 3.8% higher, to almost five trillion.