Converse and ‘Stranger Things’ Join Forces to Bring Back the ‘80s

The series of the moment wants to win over its fans off-screen. Converse has launched a collaboration, scheduled for the beginning of the year, inspired by the Hawkins universe and all its characters. This alliance comes after the success of the first launch, at the end of 2025, which included models such as the Chuck Taylor All Star and the Chuck 70, redesigned with colors, prints and details that made direct reference to the series.

Previously, in 2019 with the premiere of the third season, Stranger Things already collaborated with Nike, owner of Converse, in a proposal with exclusive sneakers such as the Blazer Mid or the Air Tailwind 79.

The collection seeks to connect different generations through fashion and pop culture, young fans of the series and at the same time a more adult audience, which is reflected in the winks to the 80s.

Stranger Things is an American series created by brothers Matt and Ross Duffer. The first season premiered on July 15, 2016 and has five seasons, the last premiered on November 26, 2025. The final chapter was presented on December 31 last year, coinciding the premiere of new chapters with the release of the parts.

Converse ended fiscal 2024 with revenues of $1,692 million.

Converse is not the only brand to collaborate with the series. Gap launched last November a limited apparel collection inspired by the new season’s visuals.

Converse ended fiscal 2024 (ended in May) with a turnover of 1.692 billion dollars, a 19% decline from the previous year, when the business generated by the brand exceeded 2 billion dollars. Converse posted a pre-tax profit of 240 million dollars, 49% less than twelve months earlier. This was a 19% decline compared to the previous year, when the business generated by the brand exceeded 2 billion dollars. Converse posted a pre-tax profit of 240 million dollars, 49% less than twelve months earlier. The Nike-owned footwear brand announced in July the appointment of Aaron Cain as new CEO, replacing Jared Carver.