Louvre Museum Teams Up with Iconic French Designer Agnès b. to Merge Art and Fashion

The Louvre Museum continues to weave ties with fashion. The institution has launched J’kiffe le Louvre, a limited edition capsule collection of 17 pieces together with designer Agnès Troublé, founder of the French firm Agnès b., with the aim of reaching out to a younger audience through fashion and design objects.

Toublé “immersed herself in the light and poetry of two landscapes by Claude Guellée, seeking to translate them into garments and give them movement. Photoprints, as a link between art and clothing, become an invitation to contemplation for the designer, who discovered the Louvre Museum when she was eleven years old,“ the brand explained in a statement.

After reviewing hundreds of works of art, trying to find inspiration for her collection, she chose the work of Guellée, full of light and yellow and orange colors, which have been captured in cardigans, scarves, T-shirts and accessories.

The Louvre Museum partnered with LVMH in February to launch eight scholarships dedicated to the study of the brand’s legacy.

Angès b. studied at the École du Louvre before founding his eponymous brand in 1975, characterized by a simple, elegant and casual style, with a strong artistic sensibility and a wide range of products, from clothing to perfumes, footwear and eyewear. Today, the brand has around 250 points of sale worldwide.

The Louvre Museum has put the collection on sale in its souvenir store, as well as at the museum’s locations in Abu Dhabi and Japan, and it will be available for one year. Agnès b.‘s international network of stores will also carry exclusive pieces from the capsule.

In its aim to reach out to a younger audience, the École du Louvre partnered with French luxury fashion house LVMH last February to launch a program of eight scholarships dedicated to the study of its legacy for three years.

The institution, located in the Aile de Flore of the Louvre Palace, is a public school under the French Ministry of Culture that focuses on art history, culture and teaching techniques for the preservation and promotion of heritage.

The Parisian museum also held its first fashion exhibition earlier this year with Le Grand Dîner du Louvre, a dinner held as part of Paris Fashion Week to raise funds for the museum’s activities.