Lacoste Taps Adrien Brody as the Face of Modern Elegance for Eyewear Line

Lacoste redefines its contemporary vision with Adrien Brody as ambassador. The French brand has announced the signing of the American actor as its new global eyewear ambassador, starring in Lacoste Eyewear’s new international campaign, marking a long-awaited return of collaboration between the company and the Hollywood star.

In 2012, Brody participated in Lacoste’s campaign under the name Unconventional Chic and fourteen years later he continues to maintain a close relationship with the company, wearing its garments and attending the brand’s runway shows.

Through the social networks of the firm, it has announced this alliance with Brody wearing two pieces of the collection. Both models feature frames made of biomaterial and combine a geometric and contemporary design with the classic style of the company, and with the iconic crocodile symbol in metallic.

Lacoste aims to reach 4 billion euros in sales by 2026.

Lacoste continues to reinforce its brand identity through collaborations with prominent and long-standing figures in fields such as film, fashion and sport, as part of its global strategy. One example is Serbian tennis player Novak Djokovic, who has been wearing the brand for all his matches since 2017.

Adrien Brody, born in New York, is internationally known for his film career and has won two Oscars for Best Leading Actor, one for his performance in The Pianist, making him a star in The Pianist.n in The Pianist, becoming the youngest person to win the category at just 29 years old, and most recently in 2025 with The Brutalist.

Lacoste has been distributing its eyewear line globally since 2011 through Marchon Eyewear, a subsidiary of Vsp Vision. In January 2026 Vsp Vision acquired Italy’s Marcolin and appointed Nicola Zotta as president of optics and CEO of both Marchon Eyewear and Marcolin, replacing Fabrizio Curci.

The French company aims to reach €4 billion in sales by 2026, up from €2.5 billion achieved in 2022. To achieve this significant jump in sales, Lacoste has bet in the last year on key categories such as footwear, women’s fashion and perfumes, the latter segment through the licensing of fragrances with the specialist Interparfums.