Dior Doubles Down on Cinema, Taps Actor Drew Starkey for New Endeavor
The French fashion house under LVMH has enlisted the American actor as its latest face, following British counterpart Josh O’Connor in the brand’s evolving image strategy.
Dior continues to strengthen ties with the film industry and adds a new name to its list of ambassadors. The French luxury company reaffirms its strategy of connecting the luxury universe to new generations through relevant figures of the current scene. Drew Starkey joins the list of celebrities already working with the company.
This addition follows the arrival of Jonathan Anderson as the new creative director of Dior in 2025. The Irish designer has started a new creative stage in the maison after years at the helm of Loewe.
Drew Starkey had previously worked with Anderson at Loewe in 2024, when the designer still held the position of creative director of the Spanish firm, showing the affinity of the actor with Anderson’s work.
Unlike the also recently appointed ambassador Josh O’Connor, who has already worn Loewe designs on red carpets and other events, Starkey has not yet inaugurated his new stage with the brand in a public way.
Dior joins American Eagle, Lacoste, Dolce&Gabbana and Kérastase by incorporating relevant figures of the current scene
Dior continues the initiative that other luxury houses have used recently, using actors, musicians or other high-impact figures to rejuvenate their image and forge a connection with a new audience. Examples include American Eagle with Lamine Yamal, Lacoste with Adrien Brody, Dolce&Gabbana with Madonna and Kérastase with Demi Moore. The addition of Starkey reinforces this initiative at a time of transformation for the luxury sector.
Born in North Carolina, Drew Starkey has a short but well-known career. He has participated in projects such as the Netflix series Outer Banks or the film Queer, directed by filmmaker Luca Guadagnino. The actor has previously collaborated with other luxury brands, most recently he was the image of one of the perfumes of Yves Saint Laurent Beauty.
The LVMH group, to which the firm belongs, ended 2025 with a turnover of €80.8 billion, down 1% in organic terms and 5% in reported figures. In a complex economic and geopolitical environment, particularly for luxury companies, the group kept its finger on the pulse of the business and avoided further deterioration in the final stretch of the year.
