SMCP Reports 2.5% Sales Growth in Q3, Fueled by Strong Performance in Americas and EMEA

Smcp maintains its growth momentum. The French premium accessible fashion group closed the third quarter with revenues of €295 million, up 2.5% compared to the same period in 2024, driven by the Americas and the Emea region.

The Americas led the quarter with a 10.5% rise to €46.7 million, while the Emea region grew by 8.3% to €110 million. Its home market, France, remained stable, with a slight decline of 0.8%, reflecting the uncertain political and macroeconomic context, while Asia again recorded a double-digit decline as a result of the optimization of its network in China.

The United States has driven the American region thanks to price and volume growth, while Mexico has maintained sustained growth and Canada has returned to positive territory in physical stores. On the other side of the Atlantic, revenue growth was driven by retail strength and partner growth, especially in the Middle East and Turkey. The company added eleven outlets, including its entry into the Georgian market.

Asia Pacific was the only region in negative territory, with a decline of 10.7% in the quarter, to €40.4 million. The setback responds to the full effect of the 65 closures in China in 2024, although the company has recovered comparable growth in the physical channel in the country. In addition, it has signed an agreement with Samsung Group in South Korea that will take effect from the 2026 summer collection.

Between January and September, sales reached €896 million, 2.8% more than in the first nine months of last year. The company highlighted the effectiveness of its full-price strategy, which has enabled it to reduce the average discount by three points compared to 2024 and to reinforce the desirability of its brands.

Smcp maintained its momentum in the quarter with Sandro and Maje

By brands, Sandro posted sales of €145.5 million in the quarter, up 2.2%, and Maje reached €115.7 million, up 4.3%. Claudie Pierlot and Fursac fell by 2.7%.

The company closed the quarter with 1,651 points of sale worldwide, reinforcing its network through partners in the Middle East, Egypt and the Balkans, in addition to its entry into Georgia.

Isabelle Guichot, Smcp’s CEO, said that “the good dynamics observed in the first half of the year were confirmed in the third quarter”. The executive highlighted “the strength of the Americas and Emea” and assured that “in France, the group has shown resilience and has outperformed the market, while in Asia the strategic plan is beginning to show results with the return to comparable growth in China”.

The company maintains its forecasts for the end of the year and faces the last quarter of the year with confidence in a market environment that continues to be marked by global uncertainty.