Pandora Appoints Former President of Moët & Chandon Berta De Pablos-Barbier as CEO

Pandora reorganizes its top management by 2026. The Danish jewelry company has announced that its CEO since 2019, Alexander Lacik, will retire next March 11th and will be succeeded by the Spanish Berta de Pablos-Barbier, who has been part of the company since November 2024 as marketing director. The changeover is part of a planned succession after Lacik’s almost seven years at the helm of the company.

De Pablos-Barbier joined Pandora in November 2024 as chief marketing officer and was one of the candidates identified to take over. She will take over as CEO on March 11th, 2026, following Lacik’s retirement.

She is the former president and CEO of Moët & Chandon, the champagne brands owned by the LVMH group, and previously served as chief growth officer of Mars Wrigley, the U.S. multinational confectionery company, chief marketing officer of Lacoste and vice president of global marketing and communications for Boucheron, the French jewelry house.

Pandora ended the first half of 2025 with a 6% increase in sales

Pandora began shaking up its top management last August, with the appointment of Aurélie Alexandre as country director of Pandora Iberia, leading the Spanish and Portuguese markets and reporting directly to the Western and Eastern Europe (Weeu) cluster.

The company ended the first half of 2025 with a 6% increase in sales to 14,421 million Danish kronor ($2,265 million). Gross operating profit (ebitda), meanwhile, stood at 4,175 million kronor ($655 million), although it has reduced the margin to 20.3%, compared to 20.9% a year ago.

Pandora also raised its earnings through June, up almost 8%, to a profit of 1.904 billion kronor ($299 million). The good results have led the jewelry company to maintain its growth forecasts for the rest of the year, in which it expects to increase its sales between 7% and 8%.