Havaianas Parent Firm Reports 12.6% Revenue Rise, Profits Quadruple Through June
Alpargatas, the Brazilian titan and owner of the trendy beach shoe brand Havaianas, reported a profit surge, approaching 200 million Brazilian reals ($36.3 million) in the first six months.
Havaianas grows with the temperatures. The beach footwear brand, the biggest beneficiary and responsible for the boom in the repopularization of beach footwear, has once again boosted the results of its parent company, the Brazilian giant Alpargatas. The group closed the first six months of the year with double-digit sales growth and quadrupled its profits in the period.
Alpargatas, which in addition to Havaianas also owns Rothy’s, closed the first six months of the year with sales of 2,193.8 million Brazilian reais ($401.8 million), 16.2% more than the previous year. The group’s gross profit amounted to 904.8 million reais ($165.7 million), with a gross margin of 53%, up from 46.4% in the same period of 2024.
The momentum being experienced by the Brazilian giant’s star (which has even launched a collaboration with Zara) has boosted the group’s profits fourfold. Specifically, Alpargatas closed the first half of the year with a profit of 199.4 million reais ($35.6 million), compared to 48.1 million dollars ($8.1 million).
Havaianas accounts for 99% of the giant’s sales
Havaianas accounts for 99% of Alpargatas’ sales. The number translates into a turnover, at the end of the first six months of the year, of 2,172.4 million reais ($397.9 million), 12.7% more than the previous year. The brand’s strongest market continues to be Brazil, with sales of 1,496.7 million reais ($274 million) and an increase of 14.1%.
The brand’s international business as a whole also grew, albeit less, by 9.6% year-on-year at the end of the first half, to 675.6 million reais ($123.7 million). Of the total, 433.1 million reais ($79.3 million) were concentrated in Europe, up 16.9%, while in the United States the figure amounted to 108 million reais ($19.7 million), another 31.6% more. Finally, through Rothy’s, Alpargatas recorded sales of 106.4 million reais ($19.4 million), 14.2% more than in the first half of the previous year.
The Brazilian giant celebrated the results, but remains cautious about the end of the year. “We remain committed to a strategy of financial discipline and good inventory management in the value chain,“ said Alpargatas. Among the priorities for the medium term, the company mentioned both the improvement of the profitability of the business in Brazil and the expansion in Europe.