Colombia Fashion Summit Debuts with Totto, Vélez, Tous, Sita Murt and Silbon

Medellin, one of the main poles of the fashion industry in Colombia and Latin America, will be the stage where a format with more than thirteen editions in Europe will land, Colombia Fashion Summit, an event born with the aim of redefining the conversation about fashion business in the region and projecting a global view. The meeting will be held on September 25, 2025 at the Colegio La Enseñanza and will bring together more than 350 entrepreneurs, managers and international experts to analyze the transformations of the sector and design strategies to boost its competitiveness and sustainability.

Colombia Fashion Summit responds to Inexmoda’s strategy to raise the standards of knowledge and generate spaces comparable to those of the great capitals of the world. The inspiration came from the Barcelona Fashion Summit, one of the most influential meetings in Europe, and from that reference the alliance with Modaes was established to bring to Colombia an event with economic impact, international projection and the ability to promote new opportunities for brands.

“Colombia Fashion Summit represents our vision of building a stronger industry, internationalized and connected to the great challenges of the world. We want Medellin to project itself not only as the capital of Latin American fashion, but also as a hub that attracts investment, talent and opportunities to transform the way we understand fashion through sustainability, innovation and technology. This is the opportunity to inspire us, challenge us to think differently and open up new possibilities for expansion and growth,“ says Sebastián Díez, executive president of Inexmoda.

Colombia Fashion Sunmit will bring together more than 350 entrepreneurs, managers and international experts.

“In an industry in constant transformation as the fashion industry and in a macroeconomic moment as convulsive as the current one, being connected with the main players in the sector and knowing what they are doing and what the main companies in the world think is key,“ says Pilar Riaño, founder of Modaes. “This is why the implementation of the Barcelona Fashion Summit in Colombia could not take place at a better time: industry players must share in order to improve and continue to compete in an increasingly global context,“ she adds.

The event will take as its starting point the major transformations facing the fashion business globally, such as sustainability, digital transformation, conscious consumption and international expansion. These topics will be developed in a day that integrates keynote lectures, panel discussions and networking spaces under the concept Horizon 2030, the to do’s of fashion in a global world, with a program that will address. how to choose markets for growth, how to seduce in saturated environments, which are the ways to turn sustainability from an added value to become the norm, and how to communicate effectively in a hypercompetitive industry.

“This is the time for business leaders to anticipate changes, evolve their business models and bet on internationalization. We want knowledge to become the driving force behind strategic decisions and for conversations to be born from Medellin that will mark the course of fashion in Latin America,“ says the executive president of Inexmoda.

“This is the time for business leaders to anticipate changes”, said the president of Inexmoda.

The agenda will include the participation of leaders and referents who will provide their strategic vision on the present and future of the sector. Among them will be Adriana Ochoa, general manager of Totto, who has more than thirty years of experience in the management of commercial and operational strategies in multinational companies, and Jorge Ochoa, general manager of Totto, who has more than thirty years of experience in the management of commercial and operational strategies in multinational companies. Jorge Rodríguez, general manager of Cueros Vélez, with a solid background in retail and logistics and a focus on international expansion.

International guests include Fernando Maudo, chairman of the board of Kiabi, who will bring the vision of an accessible fashion giant with experience in companies such as Inditex and Veepee. Lina Lopera, director of Tous in Mexico, with a career that connects multinationals such as L’Oréal and Studio F with the dynamism of accessible luxury retail in Latin America, will also be present.

From the world of global consulting, Rafael Covarrubias, director of EY, will share his experience in redesigning operating models and capturing efficiencies in complex value chains. Brand and communication strategy will have a voice with Patricia Alonso, corporate director of marketing and communication at Adolfo Domínguez, who will explain how a historic Spanish brand has been able to adapt to new times. Montserrat Figueras, head of the women’s fashion brand Sita Murt, will be another of the day’s keynote speakers.

Advertising creativity will also have a space with Juan Franco, vice president of strategy at DDB Colombia, who will show how content, technology and brand narratives can generate meaningful experiences in a globalized market.The speakers’ block also includes Domingo Barrachina, director of expansion at Flabelus, with a track record that has led him to lead the internationalization of brands such as Hoff, Pikolinos and Castañer, and Andrea de Juan, marketing director of Silbon, whose experience in jewelry, men’s fashion and advertising will be key to analyzing how to seduce consumers in saturated markets.

The agenda will be composed of brand experiences to demonstrate the creative richness and industrial leadership of the region that will host this first meeting. With Colombia Fashion Summit, Latin America becomes a meeting point between global knowledge and local talent.