Guess

Guess was founded in 1981 by brothers Paul and Maurice Marciano, who left southern France in search of the American dream. They took advantage of their European influence to focus on one of the most American garments: jeans.

The group closed the first quarter with a 9.44% increase in sales, weighed down by the poor performance in Asia. Profitability was affected by higher expenses, exchange rates and an unfavorable channel mix.

Guess: Denim, Desire and Lawsuits — The Tumultuous Origins of a Bygone Fashion Powerhouse

Guess didn’t just sell jeans — it sold a vision. With sultry campaigns and unknown models turned global icons, the American brand made sex its signature. Behind it all, four Moroccan brothers turned a denim dream into one of the most recognizable fashion empires of the late 20th century.

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