The history of Forever21 and its founders it’s the representation of the American dream. Do Won Chang and his wife, Jin Sook arrived at the United States at the beginning of the eighties coming from South Korea. In 1984, Chang decided to open a fast fashion chain importing clothes from its country. Then they founded the company, previously called Fashion 21.
Marking its fourth entry into China since 2008, the retail chain teams up with a local partner, as it continues its search for a North American collaborator after declaring bankruptcy last March.
F21 OpCo, the former operator in charge of the company in the market, has obtained court approval to begin liquidating assets and partially repay its creditors as part of its bankruptcy proceedings.
The American fashion company has signed Daniel Culle, former director of H&M in North America, after sealing its sale last week for eighty million dollars.
Simon Property, Brookflield Property Partners and Authentic Brands have obtained a green light for the purchase of the company, which had filed for bankruptcy in September 2019.
The company, that just filed for bankruptcy, plans to continue operating in Latin America, where it operates in Mexico, Brazil, Panama, Perú, Bolivia and Paraguay, with 80 stores.
The singer accuses the American fashion retailer, that is reportedly about to file for bankruptcy, of using a look alike model in its ads and trying to convince its customers that it had partnered up with her.
The American fashion retailer has been working during the last couple of weeks to obtain additional financing and negotiate with its creditors to restructure its debt.