Benetton

Founded in Ponzano Veneto, Benetton was started in 1965 by the family of the same name. The company, specialized in knitwear, made the international leap in the eighties when it began a strong global expansion through franchising. In the nineties, its popularity grew on the back of its procative advertising campaigns.

The Italian powerhouse streamlines operations with the merge of Se-Schema Eta and Bm-Benetton Manufacturing, both under the Edizione umbrella. This strategic move comes amid losses recorded by both entities in 2024.

Benetton Restructures: Sheds Real Estate Holdings and Rethinks Vertical Integration

With Claudio Sforza at the helm, this iconic Made in Italy brand is navigating a strategic overhaul, setting its sights on reaching profitability by 2026.

Benetton Targets 2026 Profits Following Restructuring Led by Sforza

One year into Claudio Sforza’s leadership as CEO, the Italian company is seeing positive outcomes from a restructuring initiative that led to shutting down production centers and stores, with a workforce reduction of 400 employees.

Benetton appoints new CEO three years after Luciano comeback

The company has appointed Massimo Renon as new chief executive officer. Renon has managed Italian eyewear giant Marcolin for the last three years.

Benetton defies Brexit: opens store in Westfield London

The Italian fashion company has opened a new store in one of the largest shopping malls in Europe, Westfield London. The company is already present in the UK with 53 points of sale.

Benetton gives the US another chance: opens pop up in California

The Italian company is planning to expand again in the country after opening a pop up store in Santa Monica, California.

The Italian eyewear company has created the position of digital transformation director in the framework of its strategic plan which predicts to reach a revenue of 1.6 billion euros in 2020.

The designation is one of the first senior management changes made within the Italian fashion retailers since Luciano Benetton assumed once again the chairman role last January.

The Treviso-based company is facing a business transformation in the digital age driven by its founder and with a 5,000-store network, mostly franchises in a one-hundred countries.