Armani Unveils ‘Armani/Archivio’: A Digital Tribute to 50 Years of Fashion

The Italian brand celebrates its fifty-year history with the launch of the Armani/Archivio project, accompanied by an exhibition and fashion show at the Pinacoteca di Brera in Milan, the city of the brand’s birth.

Armani/Archivio is an interactive digital platform that will be launched on August 30 during the Venice Film Festival. It is a meticulous collection of content and a cataloging of Giorgio Armani’s collections designed to preserve the brand’s legacy.

With the aim of uniting past and future, the project will also have a physical location just outside Milan. The city where Giorgio Armani was created will witness all of the brand’s celebratory events.

Giorgio Armani to release one hundred and fifty archive looks

Coinciding with Milan Fashion Week, the event will be inaugurated on September 24th with an exhibition curated at the Pinacoteca di Brera, one of Italy’s most important art museums. It will be the first time that the museum’s halls will host an exhibition dedicated to the fashion industry.

One hundred and fifty Giorgio Armani archive looks will illustrate the evolution of the brand over five decades, in an unprecedented dialogue between the Armani aesthetic and the works of art in the gallery.

The finale of the celebration will come on the last day of Milan Fashion Week, Sunday, September 28th, with a runway show in the Courtyard of Honor of the Palazzo Brera, inside the same museum. The spring-summer 2026 collection will be presented along with a selection of men’s looks from the collection shown in June.

The brand never misses an opportunity to celebrate the passing of the years. Last April it paid tribute to its Giorgio Armani Privé line with an unprecedented exhibition at its museum in Milan, where its twenty years of haute couture were brought together.