María Bertero

María Bertero (Rosario, Argentina, 1990) holds a degree in Social Communication from the National University of Rosario and a postgraduate diploma in Communication and Fashion Journalism 3.0 from Pompeu Fabra University. Specialized in macro and microeconomic reporting on Latin America, she also leads her own retail communication consultancy, Estudio Minerva.

News by María Bertero

As the year progresses, the Latin American partner of global brands readies to unveil new storefronts in Panama, Colombia, Venezuela, and Peru, spotlighting labels like Adidas, Bath & Body Works, and American Eagle.

Latin America’s growth faces a slow trajectory, according to the organization, as challenges such as stagnant productivity, high informality, weak institutions, and inadequate innovation investment stall its progress.

Mexico’s premier shopping bonanza has firmly cemented its status as a commercial landmark. This year’s edition is forecasted to hit a record-breaking sales target, surpassing $10 billion.

In recent months, the fashion scene has witnessed a swift influx of brands from nearby markets such as Uruguay, Chile, and Colombia. Simultaneously, Argentina is welcoming international labels like Golden Goose and Sandro.

International brand expansion expert discusses the transformative changes in retail since the pandemic, with a focus on brands that are prioritizing prime locations and enhancing customer experiences over just increasing store size.

The U.S. powerhouse is poised to unveil a 4,300-square-feet store at Buenos Aires’ Alto Palermo on November 19th, introducing its first full-assortment shop in Argentina, in partnership with Grupo David.

In the face of waning apparel demand and burgeoning inventory, Mexico’s department store behemoth is betting big on the final quarter to secure its profitability.

Amidst a strategic overhaul of its leadership team, the U.S. licensing powerhouse has appointed Victor Alvarino also as head of its Mexican operations after a 20-year tenure with beauty titan L’Oréal.

As brands like Naf Naf and Esprit close their doors across Europe, their presence in Colombia thrives under the century-long strategy crafted by Grupo Uribe, which also holds the reins of Mango, Chevignon, and Americanino in the region.

In recent months, several leading groups in the sector have seen leadership shake-ups. El Palacio de Hierro navigates the transition after Juan Carlos Escribano’s retirement, while Brazilian textile giant Vicunha welcomes a new CEO.

As the Latin ecommerce giant approaches the final stretch of a pivotal year, it eagerly anticipates a new era under the leadership of Ariel Szarfsztejn. The company has also promoted its Brazil director to global head of marketplace.

In the first half, retail giants such as Falabella, Liverpool, and Palacio de Hierro saw their revenues climb, amassing a combined turnover of $23.3 billion. The five major players reported a collective profit of $1.2 billion.

María Bertero | News by María Bertero | Modaes Global. María Bertero (Rosario, Argentina, 1990) holds a degree in Social Communication from the National University of Rosario and a… - Modaes Global.

María Bertero

News by María Bertero

David Group’s Expansion Drive: Ends Year with 60 New Stores in Latin America

María Bertero

11 dic 2025 - 05:00

OECD’s Formula for Latin America’s Stagnation: Reform and Steady Growth

María Bertero

4 dic 2025 - 05:00

El Buen Fin: Mexico’s Answer to Black Friday with Fashion Dominating 15% of Sales

María Bertero. Buenos Aires

13 nov 2025 - 05:00

International Fashion Eyes Argentina Again as Milei’s “Macro” Landscape Sets the Stage

María Bertero

7 nov 2025 - 05:00

Jorge Lizan of LRA: “Trendy Concepts Must Meet Profitability Demands”

María Bertero

6 nov 2025 - 05:00

Victoria’s Secret Joins the Argentina Craze with First Flagship Store

María Bertero . Buenos Aires

3 nov 2025 - 05:00

Liverpool’s Fashion Footprint Slows: Is E-commerce and Credit the Key to a Turnaround?

María Bertero. Buenos Aires.

30 oct 2025 - 05:00

Authentic Brands Group Taps Former L’Oréal Exec as Senior Vice President

María Bertero

21 oct 2025 - 05:00

Grupo Uribe: The Quiet Colombian Force Behind Europe’s Fashion Resilience

María Bertero

8 oct 2025 - 05:00

Vicunha and Agua Bendita Lead Executive Shake-ups Amidst Latin American Fashion Shifts

María Bertero

1 oct 2025 - 05:00

Mercado Libre Prepares for a Transformative Phase in the E-commerce Landscape

María Bertero

29 sep 2025 - 05:00

Steady Gains: Latin American Department Stores Achieve 7% Growth by June

María Bertero

25 sep 2025 - 05:00