Victoria's Secret

Victoria's Secret is the main business of the American group L Brands. The company, which specializes in lingerie, was acquired by the company in 1982 for $1 million. The company was founded in San Francisco, California, in 1977 by Roy Raymond.

U.S. intimate apparel giant, under the leadership of Hillary Super since 2024, wraps up the period with sales hitting $1.471 billion. Third-quarter losses are pegged at $31.34 million.

Victoria’s Secret Joins the Argentina Craze with First Flagship Store

The U.S. powerhouse is poised to unveil a 4,300-square-feet store at Buenos Aires’ Alto Palermo on November 19th, introducing its first full-assortment shop in Argentina, in partnership with Grupo David.

Victoria’s Secret Raises Projections, Braces for $100 Million Tariff Hit

The American intimate apparel specialist has raised its full-year forecasts for both sales and profit, defying the recent setbacks from shifting tariff policies.

Victoria’s Secret Shakes Up Adore Me Leadership After Founder Exit

In 2022, the U.S.-based lingerie giant made a strategic acquisition of Adore Me for $400 million, embracing size inclusivity as part of its ongoing efforts to appeal to a wider demographic during its transformation turmoil.

Special series

Victoria's Secret

Victoria’s Secret Surges Ahead in Q3: Revenue Up 9%, Losses Down 43%

By Modaes

5 dic 2025 - 13:43

Victoria’s Secret Joins the Argentina Craze with First Flagship Store

By María Bertero . Buenos Aires

3 nov 2025 - 05:00

Victoria’s Secret Raises Projections, Braces for $100 Million Tariff Hit

By Modaes

28 ago 2025 - 13:53

Victoria’s Secret Shakes Up Adore Me Leadership After Founder Exit

By Modaes

19 ago 2025 - 07:53

Mergers & Acquisitions

The Leadership Shuffle

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Bernard Arnault

Luca de Meo

Óscar García Maceiras

Nicolas Bos

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Victoria’s Secret Surges Ahead in Q3: Revenue Up 9%, Losses Down 43%

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