Pitti Bimbo prepares for its ninety edition with 543 exhibitors

Pitti Bimbo warms up for its ninety edition. The Italian children’s fashion trade show, which will be held between January 16 and 18 in Florence, will feature 543 exhibitors. About 65% of the brands that will participate are international companies. In addition, several companies that debut or return to Pitti Bimbo will also participate in the event after several editions of absences. Among them are Charabia, Yves Salomon Enfant or Benetton.

In parallel, the trade show has reinforced digital and sustainability. Pitti Bimbo will launch an EcoEthic space, for environmentally responsible brands, where the most relevant companies will be located.

In addition, the trade show has also continued to take steps in its digital transformation by offering a prototype of the store of the future. The event hopes to attract a larger number of visitors than in the last edition, when it gathered 100,000 people.