Mexican Black Friday El Buen Fin drives 45% increase in online sales

Mexico’s version of Black Friday drives online sales in the country. During the weekend, ecommerce rose 45% in the country, according to data from the Mexican Association of Online Sales (Amvo).

Over 60% of consumers made purchases online or combined online and offline shopping over the weekend. Sales in volume increased by 85%. Fashion lead the increase during El Buen Fin, accounting for 43% of the sales. Mercado Libre, Amazon, Walmart and Liverpool were the main players.

El Buen Fin is a public-private initiative that started in 2011 to estimulate retail sales in the country. It began in 2011. It takes place the weekend before Mexican Revolution Day, which is observed on the third Monday of November.