Pronovias Turns Bridal Gowns into Funds to Combat Child Marriage

Pronovias creates a space for women around the world. The bridal fashion company has joined forces with the international NGOs Brides Do Good and Brides for a Cause, two NGOs to combat child marriage through its platform Pronovias for Protection, a space where it will carry out the protection of the rights and the defense of the freedom of choice of girls around the world.

The company has announced its collaboration with Brides Do Good, a British organization, and Brides for a Cause, an American NGO, which will launch a program that converts the donation of wedding dresses into funds for initiatives in favor of women through its platform Pronovias for Protection.

With the aim of raising awareness, preventing child marriage and empowering communities, they will carry out campaigns in Europe and North America to give visibility to the cause and mobilize communities, as well as activations in their physical stores with digital narratives that connect their consumers with the cause.

The group points out that “this alliance is not a one-off campaign, but a lasting commitment based on a shared vision”, since “every girl deserves to grow up free, safe, to love without fear and to build a future with dignity”.

Pronovias ended the 2023 financial year with liabilities of €261.05 million, 37% less than in 2022

Pronovias actions in support of women in all industries already had their first foray into museums with the sponsorship of the first exhibition dedicated to the painter Suzanne Valadon, in alliance with the Museo Nacional d’Art de Catalunya (Mnac), in 2024.

The company, internally, has carried out a restructuring plan over the last two years, which has involved the centralization and reduction of its structure in Spain, the reorganization of the management team, with the creation of a new management team and the creation of a new management team.The company’s management team has been reorganized, with the appointment of Cristina Alba as CEO, taking over from Marc Calabia, as well as a review of its offering and the reinforcement of its financial structure, with the injection of new resources from the company’s shareholders.

According to the latest accounts available, Catiberia, which consolidates the accounts of seventeen Pronovias companies (the main one being San Patrick), ended 2023 with total liabilities of €261.05 million, compared to €420.77 million in 2022. In 2023, the new shareholders gave the company oxygen by acquiring debt of €188.3 million. The bulk of the 2023 liabilities corresponds to commitments to group companies.