Zara Speeds Up International Growth with New Flagship Openings in Los Angeles and Turin

Zara is making a splash abroad with two new openings that reinforce its international retail muscle. The Inditex chain, which this year celebrates its fiftieth anniversary, has launched two flagship stores in strategic locations: The Grove in Los Angeles and via Roma in Turin. The new spaces, conceived as state-of-the-art flagships, propose the chain's renewed concept and consolidate its commitment to integrate design, technology and sustainability.

At the same time, in Spain, Inditex's flagship store will close its Serrano street store as of June 6 for refurbishment, as confirmed by Modaes. The remodeling of its Madrid store is part of the development project of its premium concept, El Apartamento. As the company announced last March, the space, already implemented in a Zara store in A Coruña and another Zara Home in Paris, will land at number 23 of the commercial artery next fall. The exact date has not yet been confirmed.

In Los Angeles, Zara has launched a new store in the heart of California, at The Grove outdoor mall, one of the most visited shopping enclaves in the western United States. With 2,400 square meters on two floors, the new flagship store is conceived as a space dedicated to the experience and designed in a contemporary style that highlights the local identity.

Thus, the areas dedicated to women's fashion, lingerie, footwear and men's wear have their own differentiated design, vintage furniture and works of art that accentuate the sophisticated atmosphere of the space and raise the positioning and brand perception of Zara, a strategy that has accelerated in recent times under the impetus of the president of the Inditex group, Marta Ortega.

The store also incorporates the latest technological solutions developed by Zara: from an online order collection silo with capacity for 650 packages to assisted checkouts, automatic return points, real-time stock location and a two-hour online order collection service. All innovations are directly connected to the digital platform and the brand's official app.

Zara bets on the U.S. market with a 2,400 square meter flagship store in California.

This opening comes at a time of uncertain macroeconomic conditions and tariff tensions in trade between Europe and the United States. In addition, the new store reinforces Zara's commitment to the U.S. market, a strategic region where it has operated more than 100 stores since its arrival in 1989, with its first store on Lexington Avenue in New York. Zara currently employs 6,000 people in the country.

The new store in The Grove joins recent openings in California such as Brea Mall and the expansion at Westfield Topanga, and anticipates future operations in Costa Mesa, scheduled for the fall. Last May, the brand launched a new 6,000-square-foot store at Hudson Yards in New York.

In Italy, Zara has reopened the doors of its store in via Roma 360, in the historic center of Turin, with a new exclusive concept dedicated to women's and children's collections. With more than 1,100 square meters on two floors, the new space joins the Zara Man store opened in 2024 at number 354 on the same street.

Also designed by the brand's architecture studio, the renovated store combines modernity and tradition, with spaces connected by marble, oak wood and designer furniture. The store is conceived as a succession of rooms that evoke the warmth of a home, and has specific spaces for each category, from the welcome area to the children's area on the upper floor. The store also incorporates all the advanced digital tools.

In Turin, Zara has reopened in Via Roma, annexing the Zara Man store.

These two openings coincide with the celebration of the fiftieth anniversary of Zara, founded by Amancio Ortega in A Coruña in 1975. Inditex ended fiscal year 2024 (ended January 31) with 5,563 stores worldwide, 129 fewer than in the previous year, underscoring its strategy of prioritizing large locations in strategic enclaves. In 2024, the company opened stores in 47 markets, with the launch of the first stores in Uzbekistan, while carrying out 257 openings, 254 refurbishments and 386 closures.

Zara and Zara Home, meanwhile, closed last year with 2,150 stores in nearly one hundred countries, 71 fewer outlets than a year earlier.