From Spain to the U.S.: MR.AB Taps Into Silent Luxury Trend in Men’s Fashion

The commitment to silent luxury is a statement of intent for MR.AB. Discretion reigns in the fashion company that, with five years of life, managed to gain a foothold last year in the elevated Canalejas Gallery in Madrid. In an interview with Modaes, its founder, Rafa Medina, reveals his next plans, which seem to him “more logical”: to open between three and four stores in Spain and begin its journey in the United States, its second market, with the help of a local partner.

At the helm of the Spanish footwear brand is Rafael Medina Abascal, Duke of Feria. His grandmother was Victoria Eugenia Fernández de Córdoba, 18th Duchess of Medinaceli. His career in the fashion world began almost twenty years ago. In 2007, he created Scalpers with two partners and, seven years later, Inditex signed him to head the men’s tailoring at Massimo Dutti. In 2020, he left Scalpers and joined WOW, the department store promoted by Dimas Gimeno, as head of curator. In 2021, together with entrepreneur Tomás Laso-Argos, he launched MR.AB.

MR.AB designs in Madrid the garments inspired after “decades traveling around the world”, while producing in Spain, Italy, France and Portugal. It was born as a 100% online brand and this channel accounts for 25% of turnover. Returns do not reach 6%. Physically, the brand is present in Ibiza, with a temporary store, and in Madrid, in Galería Canalejas and at number 23 of Lagasca street.

Rafa Medina’s brand does not want to contribute to swell “a market full of brand logos”, but to make “a name for itself based on quality, exclusivity and customer service” with “timeless basics for life”, he explains. A men’s polo shirt ranges from €220 to €280; a vest is around €490 and a blazer is €660. “We have a very diverse public, ranging from lifelong customers, who are very conservative in the way they dress, to young entrepreneurs, sportsmen, artists and businessmen,“ says the businessman.

MR.AB is present in Madrid, with two stores, and in Ibiza, with a temporary establishment

By 2025, MR.AB expects to have “tripled the size of its turnover compared to the previous year”. Rafa Medina affirms that this is “sustained growth due to an already consolidated business model without any seasonal sales”. The founder assures that the company still has “a local market in which to grow” and a U.S. market in which to “shore up negotiations to continue growing”. After Spain and the United States, MR.AB’s main markets are Germany, France, Italy, Austria and the Emirates.

According to the latest data published in the commercial register, MR.AB invoiced a total of €858,175 in 2023, 58.63% more than in 2022, when it stood at €541,006. Its operating profit was also 61.89% higher, at €184,886. Net income, at €142,362, is 37.39% higher than in the previous year. Debt, however, is also 64.28% higher at €307,124.