Milk Makeup appoints former L’Oréal exec Tim Coolican

Former L’Oréal president returns as CEO for Milk makeup. Tim Coolican is set to start as Milk Makeup’s new chief executive officer tomorrow. His return as the new executive of the American cosmetic company arrives after Coolican parted ways with the French cosmetic Group, L’Oréal after 18 years of collaboration. 

Coolican was appointed president of L’Oréal Paris US in 2017, he equally worked for other L’Oréal’s brands in the sector such as Garnier, Maybelline, and Essie during his time at the company.

At Milk makeup, Coolican is to lead the marketing and expansion efforts. The cosmetic recently acquired a minority investment from Amorepacific as it intends to expand in Asia, starting with South Korea, according to WWD. Milk is said to be growing rapidly, and to have acquired 60 million dollars for its 2019 revenue.